Branding Design

Overview

Pandabay, a fresh and innovative online shopping brand, approached us to create a logo and branding that would reflect its modern, approachable, and customer-centric ethos. The goal was to design a visual identity that not only stands out in the competitive e-commerce space but also resonates with a diverse, global audience. Through a collaborative process, we developed a playful yet professional logo featuring a panda mascot, symbolizing trust, friendliness, and reliability. The branding incorporates vibrant colors, clean typography, and versatile design elements that work seamlessly across digital platforms, packaging, and marketing materials.

Objectives

• Design a logo and branding that balances fun and trustworthiness, appealing to a wide audience
• Develop a mascot and design elements that make Pandabay instantly recognizable and memorable
• Incorporate design elements that highlight Pandabay’s commitment to simplicity, reliability, and customer joy
• Use colors, typography, and imagery to evoke a sense of warmth and excitement around the brand